African Originals secures USD$2m to fuel expansion
26 September, 2024
African Originals, the beverage company behind brands such as Kenyan Originals, African Originals and 5.8 has raised USD$2m in a funding round led by Phoenix Beverages Limited, Mauritius' largest beverage company.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
